Automated marketing is a great idea for beginner entrepreneurs but we believe with the increase in competition for social ads, increase in bid costs, and increase in targeting sophistication, an auto-pilot type bot isn’t able to handle all these complex variables. As cool as Kit and Ping were, from our merchant conversations those who were using Kit were underwhelmed by the functionality. There are likely a few reasons but in our opinion it comes down to one overarching reason which is Shopify’s opportunity cost. In this post we will ruminate on why Shopify has decided to shut down this app and alternatives to the popular features Kit offered (hint: it’s our own app) Kit was a chatbot that asked you for marketing tasks
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